Woori Bank
Project Details
Client:
Woori Bank
Digital Marketing:
Woori bank is oriented to be a smart bank, so the approach to customers is also diversified through modern and effective advertising platforms. From internal channels such as available communication sources, ABLab establishes a system to approach customers logically and closely through advertising platforms such as Google, facebook, and Ad network systems…
Booking Celebs and KOLs:
The advertising campaign is associated with the brand representatives which are the top Celebs, in order to raise awareness about woori bank in Vietnam market. Along with that, the booking of KOLs to implement product reviews and participate in banking activities to attract attention is also planned in detail by Ablab.
Offline Promotion & CSR:
As a large bank, organizing offline programs is indispensable. In addition, Woori Bank is a bank with high social responsibility, so setting up CSR programs is one of the focused programs.
Project Description
Woori is the international bank representing Korea in Vietnam, proposing a brand promotion strategy starting from proactive lending to borrowers, competing through the speed of processing applications and disbursement in within 1 day.
