Woori Bank
Key Objectives
Drive brand buzz and attract younger demographics through social participation
Encourage W‑onboarding:
participants who completed the challenge and opened an account via the app received ₫50,000 credit
Tactical Execution
TikTok Challenge Launch:
Developed branded choreography and audio, promoted by key influencers
Influencer Collaboration:
Engaged top creators like Le Bong and Long Chun to amplify campaign reach
On-ground activation at Da Nang:
Operated a dedicated booth in Da Nang during the campaign period. The booth provided live demonstrations of the WON app, facilitated e-KYC account registrations, and hosted mini dance contests to drive direct engagement with event visitors.
Social Monitoring & UGC Highlight:
Managed interactions with participants, spotlighted creative submissions
Project: WON DANCE CHALLENGE
We led the creative and media production for Woori Bank Vietnam’s TikTok-based “WON Dance Challenge”, aimed at boosting awareness and engagement around the launch of the Woori WON app and its accompanying e‑KYC account opening features.
Results & Rewards
High volume of entries and strong user engagement within days of launch
Each participant who completed the challenge and opened an account received ₫50,000, reinforcing app adoption
Campaign Highlights
High-impact reach through influencer amplification and viral dance hooks
Seamless link to product adoption, driving app downloads and e-KYC account openings
Positive brand sentiment among Gen-Z and mobile-first users
