SK Magic
Project Details
Client:
SK Magic
Date:
2020
Project Description
SK Magic is a brand that manufactures and distributes water purifiers and air purifiers, a subsidiary of SK Group – one of the largest trading groups in Korea, ranked 4th in the top 10 in Korea. Operating in the Vietnamese market for a long time, however, brand awareness of SK Magic Vietnam is still quite low, this is why SK Magic wants to build an overall communication strategy to promote SK Magic brand.
In the Vietnamese market, the promotion of images on advertising channels is focused, through the SK Magic Vietnam fanpage, the messages about water and air are sent to consumers.
Media image associated with product features, convenience and customer comfort when using SK Magic products. At the same time, integrating brand positioning SK Magic is a high-end brand.
