Nongshim (2020)
Project Details
Client:
Nongshim
Date:
2020
Digital Marketing:
AB Lab builds a Digital marketing strategy on the best advertising platforms today such as Google, facebook, Youtube, Ad Network….
Booking Celebs and KOLs:
Consulting on using the image of the brand’s representative, choosing actress Nha Phuong as the face of the brand to accompany the advertising campaign of the Enterprise. Carrying out conceptualization, filming TVC and taking pictures as the role of a production house to be used as the media publication for the campaign.
Offline Promotion:
Deploying new Marketing, proactively bringing products closer to consumers through Foodtruck sales car called“Mì Shin the Mì Xịn”. Regularly, every day foodtruck cars carry out road shows throughout the routes of Ho Chi Minh City.
Project Description
Nongshim is a Korea’s food and beverage company, headquartered in Seoul,
with branches operating in more than 100 countries around the world.Nongshim Vietnam is the 5th legal entity of Nongshim after NongShim China, the US, Japan, and Australia.
AB Lab develops a public-oriented IMC strategy that approaches customers positively. Using Shin Ramyun as the main product to promote and communicate to the Vietnamese market.
