NONGSHIM
Key Activities
100+ Sampling Activations
Conducted over 100 sampling sessions at 30+ locations, allowing thousands of customers to taste Nongshim Ramyun firsthand.
Designed interactive zones where visitors could:
ENJOY fun brand interactions with the Neoguri mascot
EAT freshly prepared Nongshim Ramyun
EXPERIENCE Korean street food culture through elements like Shin Pocha and the Shin Vending Machine
Korea Ramyun Tour with KOLs
Organized an immersive tour for KOLs to explore Nongshim’s 60+ year legacy in Korea.
Showcased how Nongshim Ramyun is made, highlighting quality and tradition.
Brought KOLs to local Korean restaurants that serve dishes made exclusively with Nongshim Ramyun, capturing authentic food culture and inspiring storytelling content for Vietnamese audiences.
Project Description
In preparation for the 2024 annual IMC campaign, ABLAB executed diverse activities to strengthen Nongshim’s brand love and deepen consumer connection with the authentic Korean Ramyun experience.
Impact
Strengthened Nongshim’s image as the authentic Korean Ramyun brand.
Created memorable, hands-on experiences that translated into increased social buzz and consumer loyalty.
