Kingsport/ABCSport (2024)

In the project with Kingsport & ABC Sport. we developed ideas for both ATL and BTL. ATL campaigns included social media, to enhance brand recognition. BTL activities such as events, customer experience, helping Kingsport improve communication effectiveness, brand recognition.

 

As part of the Integrated Marketing Plan, we executed several key initiatives:

 

1. New Product Launch – IMC Campaign:

To support the launch of new products, ABLab developed and implemented a full Integrated Marketing Communications (IMC) campaign, which included:

+ iTVC
+ Key visual
+ Social content
+ Launching event
+ Activation
+ KOL/KOC content
+ PR
+ Store display

 

2. Corporate identity and adaptations for Credential- profile and website

In addition to the product launch, ABLab also worked on refining Kingsport’s corporate identity, ensuring consistency and professionalism across all touchpoints. This included creating a refreshed credential profile and developing a new website, both of which accurately reflect the brand's vision, strengths, and future direction.