J.estina (2025)
Project Details
Client:
J.estina
Date:
2024 - 2025
BLT:
+ Sales Representative
+ Launching Event
+ Activation
ALT:
+ Social AWO (Tiktok, Facebook, Instagram)
+ Performance Ads
+ Social Outreach
+ PR (Online, Offline)
Project Description
Being founded in 2003, J.ESTINA quickly established itself as an elegant and classy jewelry brand. After 20 years of development, the brand has become the top choice of fashionistas in Korea and internationally. With the vision of becoming a symbol of luxury and elegance, J.ESTINA constantly innovates to bring modern and sophisticated jewelry designs, affirming its global stature with the vision of becoming a symbol of luxury lifestyle.
The goal is to bring the global jewelry brand from Korea, J.ESTINA, to Vietnam. We have planned an IMC to support the Grand Opening of the store and boost the brand's sales. In addition, we aim to help the brand increase its visibility in Vietnam through prominent social activities.IMC Campaign:
