Hyosung (2023)

The Hyosung brand awareness project in Vietnam marked an exciting and dynamic journey, rich with creativity and strategic innovation. This initiative was designed with a clear objective: to highlight and communicate the unique strengths and values of the Hyosung brand within the B2B business sector, an area where credibility, trust, and distinctiveness are crucial.

ABLAB has bridged the gap between Hyosung’s B2B offerings and its broader audience. From creative content development, visual storytelling, and interactive campaigns to in-person activations and industry networking events, every touchpoint was crafted to resonate with a younger, more dynamic market while maintaining the brand’s core professional values.