Cheong Kwan Jang
Project Details
Client:
Cheong Kwan Jang
TVC Production
Reaching customers through advertising images, constructing advertising content and working as a Production house to film TVC advertisements
In addition to making TVC, ABLAB also carries out multi-channel advertising through social networking channels, modern advertising tools
Booking newspaper systems and OOH channels to promote the campaign, attracting customers to pay attention to the brand and products of Cheong Jwan Jan Red Ginseng
As a result, The advertising campaign for the Lunar New Year, Cheong Kwan Jang revenue increased 204%. This is an impressive number that shows the conversion results from effective advertising.
Project Description
Cheong Jwan Jang is a Korea’s largest red ginseng brand, in Korea this is a familiar brand with consumers. However, in the Vietnamese market, Cheong Kwan Jang Ginseng is still quite unfamiliar to consumers
