ABC Sport
Project Objective
For this launch, ABLAB proposed a creative communication strategy focused on capturing the genuine emotional reaction of customers using ABC Sport products — the feeling so impressive it makes them exclaim: “AWESOME!”.
The campaign was designed to deliver fun, engaging visuals that resonate with consumers, and featured well-known KOL Duy Thẩm to amplify reach with lively and entertaining content.
Scope of Work
Photo & Key Visual Shooting:
Produced high-quality imagery to showcase ABC Sport’s dynamic and youthful brand identity.
Product Highlight Video Production:
Developed short, impactful videos that emphasized product features while capturing customer excitement.
Project Description
ABC Sport is a new product line from Kingsport, a well-established brand with over 10 years in the health and wellness equipment market.
