Nongshim is a Korea’s food and beverage company, headquartered in Seoul,
with branches operating in more than 100 countries around the world.
Nongshim Vietnam is the 5th legal entity of Nongshim after NongShim China, the US, Japan, and Australia.
IMC Strategy
AB Lab develops a public-oriented IMC strategy
that approaches customers positively.
Using Shin Ramyun as the main product to promote
and communicate to the Vietnamese market.
Digital Marketing
AB Lab builds a Digital marketing strategy on the best advertising platforms today
such as Google, facebook, Youtube, Ad Network….
The biggest program in 2020 is
the Event series including 3 Events titled
Eat Shin Noodles and
Win a Real Gift
Total value of prizes for customers is up to 1 billion VND, attracting more than 5000
customers to participate through Facebook channel Nongshim Vietnam.
Booking Celebs and KOLs
Consulting on using the image of the brand’s representative, choosing actress Nha Phuong as the face of the brand to accompany the advertising campaign of the Enterprise. Carrying out conceptualization, filming TVC and taking pictures as the role of a production house to be used as the media publication for the campaign.
Offline Promotion
Deploying new Marketing, proactively bringing products closer
to consumers through Foodtruck sales car called“Mì Shin the Mì Xịn”.
Regularly, every day foodtruck cars carry out road shows
throughout the routes of Ho Chi Minh City.
