Cheong Jwan Jang is a Korea’s largest red ginseng brand,
in Korea this is a familiar brand with consumers. However, in the Vietnamese market,
Cheong Kwan Jang Ginseng is still quite unfamiliar to consumers

Digital Ads

In addition to making TVC, Ablab also carries out multi-channel advertising through social networking channels, modern advertising tools

Booking newspaper and OOH channels

Booking newspaper systems and OOH channels to promote the campaign, attracting customers to pay attention to the brand and products of Cheong Jwan Jan Red Ginseng

As a result, The advertising campaign for the Lunar New Year, Cheong Kwan Jang revenue increased 204%. This is an impressive number that shows the conversion results from effective advertising.